These are the categories shoppers can browse. Add a category here and it appears in the shop menus straight away, even before a product uses it.
Products that signed-in customers have saved to their wishlist. Guests keep their wishlist in their own browser, so only account holders appear here.
Messages sent from the contact page. They are saved in the store database.
Customer reviews are held back until you publish them. Showing a review makes it visible on the product page.
Return requests sent from the Returns page. Move each one along as you deal with it - the customer is never shown a status automatically, so contact them directly.
The people shown on the Our Team page. Add a member, add a photo, and choose the order they appear in.
Write posts for the Blog page. Each post can have a cover image; shoppers can comment on and like the ones you publish.
Comments left on your posts. Remove any that are not suitable.